Page Title (Metadata)

Clear and Descriptive Page Titles

Web Content Accessibility Guidelines (WCAG) 2.0 and later versions emphasize the importance of providing clear and descriptive page titles to enhance accessibility. The page title serves as a brief summary of the content or purpose of the page, providing valuable information to users, especially those using screen readers or other assistive technologies.

Describing Page Content or Purpose

The page title should effectively convey the main content or purpose of the page. This is crucial for users who may navigate through pages using screen readers or other assistive technologies, as well as for those who rely on browser tabs or bookmarks.

Conciseness 

While the title should be descriptive, it's generally recommended to keep it concise. A few words that capture the essence of the page's content are often sufficient. This helps users quickly understand the nature of the page.

Similarity to First Level Heading

In many cases, the page title and the first-level heading on the page are made similar or identical. This consistency helps users establish a logical and coherent hierarchy of information. It's good practice to maintain alignment between the page title and the first-level heading for clarity and user understanding.

Standards and Best Practices

By following these guidelines, web developers and content creators can contribute to a more accessible and user-friendly web experience for all users, including those with disabilities. Additionally, adhering to WCAG recommendations not only improves accessibility but also enhances overall usability and SEO (Search Engine Optimization) of the website.

Entering Page Titles in Ektron

  1. In the Ektron workarea, open the appropriate content block.
  2. Click the metadata tab
  3. Scroll down to the Title field and enter the first level heading from the page
  4. Click the plus (+) symbol at the end of the field to populate your choice.
    Ektron Page Title Example

Note: In Ektron smart forms, the "Page Title" field within the content area serves a distinct purpose from the "Page Title" used in metadata. While both involve the concept of a title, they serve different functions within the Ektron platform.

Page Title in Content Area: This field functions as a level 1 heading within the content area of a webpage. It's typically used to provide a title or heading for the main content of the page. This title is visible to users visiting the webpage and is an integral part of the content structure.

Page Title in Metadata: This refers to the title of the webpage that is often used for SEO (Search Engine Optimization) purposes. It's included in the metadata of the webpage and is only visible to users when viewed on the browser tab in a browser window. It's also what appears as the clickable link in search engine results and as the title when the page is bookmarked or shared on social media platforms.

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